Are you a driver in the Columbus area that's interested in learning more about the technological advances available on your new Ford vehicle? Then you're in luck, because the brand has recently debuted a host of "video snacks" to help you become comfortable with all the innovative Ford parts that back Ford automobiles.

These short, easy to digest media clips are informative and highly specific and are helping people in Auburn, Opelika, and...

Just this past month, one of the most legendary offerings in the lineup of new Ford vehicles celebrated two milestones we simply had to fill our Columbus area customers in on. One of the most legendary titans of the automotive industry, the Ford Mustang, saw its one millionth model roll off  the production line at the Flat Rock Assembly Plant in Michigan, which has manufactured the auto for the past nine years. The vehicle also...

It's 2013, and protecting our environment has become one of the most talked about considerations in the automotive industry. The folks at Ford are certainly prioritizing our earth, and as the Corporate Average Fuel Economy (CAFE) was recently announced to be increasing in 2025, higher-ups at the brand are commenting on how the American automaker will be meeting the standards.

The lineup of new Ford vehicles available here at Rivertown Ford's convenient 1680...

When it comes to some of the most venerated vehicles in the history of American automakers, the Ford Mustang certainly makes the list for many enthusiasts in Columbus, GA and beyond. So how does a brand like Ford convert this storied success to other markets, specifically in Europe? Finding the global appeal of the Mustang is now one of the top goals of the company.

With so many impressive offerings in the lineup of new...

For all you Columbus area Ford fans, Rivertown Ford is here to tell you about some exciting recognition our favorite American automaker is receiving, and from a well-respected publication at that. In its annual awards for the "Best Cars for the Money Awards," U.S. News and World Report selected six capable and impressive options from the lineup of new Ford vehicles, all of which took the top spot in their respective vehicle segments.

The...

If you're in the market for a stylish vehicle with great gas mileage, Rivertown Ford has a great option for all you Columbus, GA area Ford fans. With a sleek profile that includes a ventilated front grille and modern lines, the 2013 Ford Fusion is one of our favorite new Ford vehicles available here at 1680 Whittlesey Road Columbus, GA 31904. This re-styled mid-size sedan is an impeccable offering.

Even with all the new...

Have any of you out there in the Columbus, GA, Auburn, Opelika, or La Grange area heard about the new One Ford initiative? Along with simplifying the brand's global offerings, the program is also investing heavily in U.S. manufacturing, which we love here at Rivertown Ford. In fact, the venerable automaker is committing $6.2 billion to U.S. facilities, which is now estimated to create about 12,000 jobs in our beautiful?

Driving a truck feels somehow intrinsically American to us here at Rivertown Ford. For years, the Ford name has been synonymous with the pickup for drivers in the Columbus area, and so we're sure a lot of you out there are going to be intrigued by the impending entrance of a new F-150 into the lineup of new Ford vehicles. At the North American International Auto Show, the Blue Oval showed off the F-150?

Ford's MyKey technology, is perhaps the most innovative new Ford system of late, and what's more, it is found in the very exciting, all-new 2014 Ford Fiesta.

Unfamiliar with the name?

Ford MyKey allows parents to take some control of their teens' vehicles and reduce their risk of mishaps behind the wheel. Specifically, the Ford MyKey system allows parents to set maximum speed and audio volume limits, and keep the audio muted until?